Mobile app designed to empower people to live happier and healthier lives through meal prep.
Oxisto is a meal prep app that seeks to revolutionise the meal planning, shopping, and cooking experience for its users, empowering them to save time, money, and make their health a top priority.
The meal prep process can easily become overwhelming, with the challenges of planning, shopping, and cooking multiple meals simultaneously. Our top priority was to create a seamless and efficient user experience that effortlessly guides users through the entire meal prep journey, from planning to cooking.
In my role, I collaborated closely with the founder, leveraging his wealth of knowledge and the extensive research he had already dedicated to the project. Together, we translated these valuable insights into a visually appealing and user-friendly native mobile app design.
• Founder brainstorming session: We initiated the project with an intensive Q&A session where the founder shared his research, ideas and vision, allowing me to gain valuable insights and direction for the design process.
• Crafting visual guidelines: Curated a dynamic colour palette and modern style that perfectly complemented the app's purpose and native mobile app design principles.
• Wireframes: Developed blueprints for the app's layout and functionality to ensure an intuitive and seamless user experience.
• Prototyping: Created an intuitive and user-friendly prototype to refine and test flows before implementation.
• Crafting a cohesive brand presence: Designed visually engaging website, social media, and presentation materials, establishing a consistent and appealing brand identity that communicated the app's unique value proposition to the target audience.